BEYOND VOGUE The lifestyle.
A resource for stylish, confident women who desire exclusive yet affordable fashions, Beyond Vogue is an edgy, feminine, polished, and trend-forward hybrid of hand-selected collections from predominantly Los Angeles and New York, bringing an affordable luxury aesthetic to every aspect of a woman’s lifestyle. The carefully curated selection of sleek accessories, select modern home decor, and extensive assortment of young contemporary fashions from established and up-and-coming designers provide the modern woman striking ways to make her own style statement. Unique merchandise combined with iconic brand elements make Beyond Vogue's fashion goods unmistakably retro chic, a marriage between East Coast polish and refinement and the West Coast's flair for uniqueness.
MEET THE TEAM Together, Calista's attention to detail and Emily's well-trained eye in fashion design guide the selections that are brought into the shop and online store.
Calista Joyce Cofounder | Owner
Emily Moore Creative Director \ Buyer
Aside from working behind the scenes at Beyond Vogue - sweeping the fashion capitals for 'can't live without' styles, designing marketing and advertising collateral, and managing the company website - Emily designs for a contemporary women's clothing brand in downtown Los Angeles. Her other passions include branding and graphics, although anything creative revs her up. She's living out her lifelong aspiration of being bicoastal in the fashion industry, fusing her Southern roots with her California lifestyle, embracing the constant inspiration she encounters in LA. Her greatest inspiration? The fashion culture of the 1960s and 1970s, as reflected in her design tweaks and handpicks for the store.
After having worked in public eye for over 25 years developing, marketing, and managing social work programs and events for victims of abuse, Calista decided to rechannel her creativity and passion for empowering women by starting her own fashion-based company. Her oldest and most fond memories dance around conversations with her mother about the iconic fashions worn by Twiggy and Jackie O, sparking a fascination with designer clothing at an early age. From that point on, she realized how powerful a needle and thread could be. From formerly providing counseling to now offering clothing and other fashionable merchandise, her quest for building confidence in others continues. Her biggest obsession? Theming everything - from outfits to parties to interior design to food and even vacations!
THE NAME Speaks for itself.
Being a synonym for the term stylish, "vogue" was a lifestyle long before it became most famously associated with the magazine. In the dizzying world of fashion, dressing on trend is the act of imitating what's fashionable; starting a trend makes you vogue. However, strutting ten steps ahead of the fads and living on the cutting edge of fashion - pushing limits, taking risks, and adopting the lifestyle - makes you Beyond Vogue.
"Fashion is learned, but style comes from within."
The founders of Beyond Vogue share more than the same DNA. It was inevitable that their gung-ho work ethics, marketing genes, and shared obsession with fashion would finally trigger an eagerness to take shopping to the next level by turning their favorite pastime into a business. They recognized a void in the Southeastern marketplace as they witnessed more and more women resorting to online shopping due to an inaccessibility to the unique and stylish apparel that flourishes in fashion epicenters, such as New York City and Los Angeles. “We always knew we wanted to open a store together, so we thought ‘why not bring the fashion culture of those major cities to Tennessee’.” Partnering from opposite ends of the country, this idea became a reality in just a few short months as they embraced the logistical challenges and embarked on a constant quest for the latest fashion inspiration. Hence, the distinguishable retro chic brand was born.
Beyond Vogue sources unique contemporary clothing, to-die-for accessories, select vintage pieces and modern home decor that you won't find anywhere else. Through the team's commitment to making seasonal cross-country trips to the largest tradeshows in the US (including Los Angeles, Las Vegas, and New York City), Beyond Vogue has made it their mission to collect the most stylish fashions from the most fashionable cities for those who have a distinct sense of personal style.
Beyond Vogue is edgy but polished, refined in the details, and a contemporary reinterpretation that pays tribute to the fashion cultures of the past, in which each piece is handpicked to compliment the Beyond Vogue identity. From designer showrooms to premier tradeshows and even farmer's markets across major cities, the buyers are constantly on the hunt for the latest fashion finds in which quality, affordability, and uniqueness are essential.